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Saturday, October 14, 2017

My Table at Sac Con: The Power of Selling Your Book In Person

A vendor table at a comic book convention with two stacks of books, a fake skull and a Jack 'O Lantern candy bucket.
Credit: The Blogger


I would have been happy if people stopped to simply flip through my books at my vendor table at Sac Comic-Con last Sunday. Since that was my first vendor table at a convention, I really didn’t expect to sell anything. I sold five copies of my books!

The first sale was actually early on in the convention—within the first 10 minutes of opening! A father with his three kids stopped to look. I started giving my pitch for each book and, before I could finish, he said he would take one copy of each: The Fool’s Illusion and “CircaSixty Years Dead”. Later in the day, two more people made purchases at different times each. I also traded copies with the fellow author whose table was right next to mine, Jay Norry, for two books from his Zombie Zero series . We suggested doing reviews for each other’s books once we read them. I’ll leave reviews at Amazon for sure but may have fuller ones here. However, I may not be to do anything until the beginning of the new year because, as I told Jay, I’ve been quite behind on my reading. I’ll try to hustle it up a bit, though; I’m always too ready for the next read!

A handmade author sign on a vendor table.
I wasn't able to have a banner made so I made this. Good enough for a first vendor table.
Photo Credit: The Blogger


So I was really delighted when my books sold. However, I keep in mind that displaying your books for sale at live events isn’t so much about selling them than about promoting them and engaging with the community. The goal should be to start conversations with people who show the least bit of interest in your work. Talking to people about not only your own but other authors’ work in a genre you share interest in makes you known both as an author and a fellow reader. As long as you have plenty of swag with you, including business cards, that identify your social media presence then your book promotion can go a long ways. I also think what helped was providing free Halloween candy for the kids (and adults if they wanted). Many of the people who showed interest in what I was selling had their kids with them, who I can’t sell to or allow to look at the books since they contain mature content, but having candy present for them shows a sense of community on the vendor’s part.

A section of a vendor table displaying books, book marks, business cards and skull prop.
Credit: The Blogger


So presenting your work at special events, especially those like Sac Comic-Con where your target audience is at, in my case the sci fi/fantasy crowd, is primarily about two things: 1) Making your author presence known in the community; and 2) Bonding through conversation over similar interests that relate to the subject matter of your books. If the sales don’t come at the event, they will eventually come sometime down the line. The more people who know about your work, the more chance that they’ll tell others about it.


I want to thank all those who purchased books at my table and I hope they enjoy the reads. I also encourage them to leave honest reviews at the books’ Amazon pages since that will help me improve stories for the future. I also want to thank Jay Norry for the great conversations we had about our work and con experiences and for coming up with the idea to trade each others’ books. I hope to see you again at a future con, Jay!

Next time I’ll try to have some Halloween content here.


Until then . . .   

Saturday, October 7, 2017

The Author's Appearance At Sac Comic-Con

I'm not leaving much of a post here this weekend because I've been busy all day preparing for my vendor table for Sac Comic-Con. The convention is tomorrow from 10 AM to 6 PM. You can read more about it at my Facebook page. This will be my first convention that I've had a table at, so don't be surprised if I seem a little rusty. I hope to see you there. My booth number is B25; I'll have a name sign up. If you can't make it, then . . .

Until next time . . .




Cartoon: A one-eyed alien points to an alien wearing a "fish bowl" helmet.
Credit: Pixabay.com





Monday, October 2, 2017

One Last Revision On My Business Card Before Sac Con

Last week was really busy, so I apologise for posting late again. But I wanted to show you a major alteration I made to my business card (besides the contact info I added). Last post I showed the card bearing the name of my imprint which is “Far Out Phantastic Press”. Or at least that was the name. After doing some research, I discovered that to put that name on a business card may require me to register it with my home city or county and that would cost more than what I am willing to spend right now on promoting my work. Here in California, at least, you can use your personal name as for a sole entrepreneurship and not have to register it. So, for the time being at least, I had to replace my imprint name with my personal name on the card. So here is the revised version:

A business card with the image of a skull.
Credit: Steven Rose Jr.





As you can see everything else on my business card has pretty much stayed the same. Now I just have to have prints of it made by the end of the week because I will need them for Sunday which is when I will have my table of books for sale, The Fool’s Illusion and “CircaSixty Years Dead”. So if you happen to be in the Sacramento area and have not bought your copy of one or the other then you can come to Sac Con where I will be on Sunday and purchase your copy (or copies there) and save on the shipping you would have to pay if you ordered it through Amazon. I may even have one of the two books discounted there and maybe even free Halloween candy! If nothing else, then just come and say “hi” and talk about anything—the con, your favourite books (whether mine or other authors), favourite movies or TV shows, favourite comics, etc. So maybe I’ll see you there. If not, then . . .


Until next time . . .