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Saturday, October 14, 2017

My Table at Sac Con: The Power of Selling Your Book In Person

A vendor table at a comic book convention with two stacks of books, a fake skull and a Jack 'O Lantern candy bucket.
Credit: The Blogger


I would have been happy if people stopped to simply flip through my books at my vendor table at Sac Comic-Con last Sunday. Since that was my first vendor table at a convention, I really didn’t expect to sell anything. I sold five copies of my books!

The first sale was actually early on in the convention—within the first 10 minutes of opening! A father with his three kids stopped to look. I started giving my pitch for each book and, before I could finish, he said he would take one copy of each: The Fool’s Illusion and “CircaSixty Years Dead”. Later in the day, two more people made purchases at different times each. I also traded copies with the fellow author whose table was right next to mine, Jay Norry, for two books from his Zombie Zero series . We suggested doing reviews for each other’s books once we read them. I’ll leave reviews at Amazon for sure but may have fuller ones here. However, I may not be to do anything until the beginning of the new year because, as I told Jay, I’ve been quite behind on my reading. I’ll try to hustle it up a bit, though; I’m always too ready for the next read!

A handmade author sign on a vendor table.
I wasn't able to have a banner made so I made this. Good enough for a first vendor table.
Photo Credit: The Blogger


So I was really delighted when my books sold. However, I keep in mind that displaying your books for sale at live events isn’t so much about selling them than about promoting them and engaging with the community. The goal should be to start conversations with people who show the least bit of interest in your work. Talking to people about not only your own but other authors’ work in a genre you share interest in makes you known both as an author and a fellow reader. As long as you have plenty of swag with you, including business cards, that identify your social media presence then your book promotion can go a long ways. I also think what helped was providing free Halloween candy for the kids (and adults if they wanted). Many of the people who showed interest in what I was selling had their kids with them, who I can’t sell to or allow to look at the books since they contain mature content, but having candy present for them shows a sense of community on the vendor’s part.

A section of a vendor table displaying books, book marks, business cards and skull prop.
Credit: The Blogger


So presenting your work at special events, especially those like Sac Comic-Con where your target audience is at, in my case the sci fi/fantasy crowd, is primarily about two things: 1) Making your author presence known in the community; and 2) Bonding through conversation over similar interests that relate to the subject matter of your books. If the sales don’t come at the event, they will eventually come sometime down the line. The more people who know about your work, the more chance that they’ll tell others about it.


I want to thank all those who purchased books at my table and I hope they enjoy the reads. I also encourage them to leave honest reviews at the books’ Amazon pages since that will help me improve stories for the future. I also want to thank Jay Norry for the great conversations we had about our work and con experiences and for coming up with the idea to trade each others’ books. I hope to see you again at a future con, Jay!

Next time I’ll try to have some Halloween content here.


Until then . . .   

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