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Showing posts from September, 2017

Trying to Get Ahead of the Goal: Imprint Logo

Last time I said I would try to have the designs of the imprint logo and name for my business card here. Although I completed my minimum goal for the week, I was hoping to have the whole card done by today. I guess I'm just trying to get ahead of myself so as not to get behind. But if we as self-publishing artists and writers can make it to our minimum goal within a self-determined time frame then that's what really matters. However, I'm trying to complete the card and so put the contact information on it by next week. I may be attending a convention that weekend and I want to have copies available for distribution. But here is what I've completed so far. (I apologise for the card image blending in with the blog's background due to matching colours, but I didn't have time to seek out a way of creating a lighter background for the display. I'll try to have that the next time when I have the full card done. . .  If I have it done.) Credit: Steven Rose

What a Brand Icon Should Do for an Imprint

It’s been a long but far out fantastic day today. I attended two sci fi-related events: a Doctor Who celebration at the Sacramento Central Library and then, after that, a steampunk tiki party at The Jungle Bird in midtown. I’m much more atom punk than I am steampunk but both are retro punk and tikis became a very heavy pop cultural icon during the atomic era (mostly the early half of the 1960s). And I just dig tikis! I got a collection of them—figurines, cups, etc.—in my house. So, as I said, it was a long day and so I really didn’t get much of a chance to work on my writing with the exception of this blog post and some marketing of my books, The Fool’s Illusion (which turns 4 years old this month!) and “Circa Sixty Years Dead” .  Part of marketing one’s work involves branding that work. I’m not a business man and so, frankly, I hate the word “branding” which is a big buzz term in today’s age of the startup and freelance revolutions. However, branding is probably more important

Wandering Through the Dark Carnival Sci fi/Fantasy Bookstore

Photo Credit: The Blogger I’m sorry I missed posting Labor Day weekend and for running late with this past weekend’s post. Saturday I was out in town for most of the day and last weekend I was in Berkeley visiting a friend who I hadn’t seen in over five years. I had been planning a San Francisco day trip all summer but it didn’t quite work out so I had to settle for Berkeley which is a bit closer to Sacramento. One reason I had originally wanted to go to San Francisco was to check out a science fiction/fantasy bookstore there called Borderlands. I’ve bought books from them in the past but only at conventions. I heard they carry all the sci fi and fantasy books you can ever find there. However, Berkeley has an alternative to that book store: Dark Carnival. Dark Carnival is a used-book store that specialises in science fiction, fantasy, horror and mystery. It fronts Claremont Avenue accompanied by a cat-size, brown dragon figure laying on top of the wood-looking business